Hire creators in India who fit your brief
Start with the work you need: a product demonstration, a fashion shoot, makeup, or content for a campaign. Explore real portfolios and compare the skills and locations creators share on Castclue.
Choose the creator for the job
A product video for your own brand account, a post published to a creator's audience and a model for a studio shoot are different briefs. One creator may offer several of these services, but confirm what their quote includes.
- UGC creators: look for clear product demonstrations, natural delivery and examples of the format you want. Ask whether the fee includes posting or only delivering the content.
- Influencers: consider audience relevance, content style and past partnerships. A follower count alone does not tell you whether a campaign will work.
- Models: review their portfolio against your shoot concept. Confirm location, timings, styling, travel and how the photographs or videos will be used.
Send a brief a creator can quote accurately
Include your product, the type and number of deliverables, your preferred language, the shoot location or remote arrangement, the deadline and your budget range. Explain whether you need organic social content, paid advertising usage or both.
Example brief
We are a skincare brand looking for two vertical product demonstration videos in Hindi and English. We can ship the products for a remote shoot. Please quote for editing, one revision and three months of use on our own social channels, with paid advertising usage priced separately. Our target delivery date is [date] and our budget range is [budget].
Replace the example with your requirements. Content length, revisions, usage duration, exclusivity, travel and posting to the creator's account can all affect the final quote.
Compare portfolios, then agree the collaboration
- Use Discover to filter by city, category, language and other requirements.
- Review the photos, videos, public rates and stated availability on individual profiles, then save a shortlist.
- Unlock the contact details of creators you want to approach. Check the current Coin cost before confirming.
- Confirm availability and agree the fee, deliverables, payment schedule and content usage in writing directly with the creator.
A public starting rate is a starting point, not a quote for every project. Unlocking contact details does not book a creator or guarantee a reply.
Understand platform costs and creator fees